Uncommon — 
Making work more productive

A brand strategy that gave Uncommon its name, and a blueprint for how to live by it. A new direction built on a balanced combination of service, wellbeing and environment. Activation was centred around boosting efficiency and reducing stress.

Uncommon
Naming
Uncommon
Ambition statement
Brand film
Uncommon
Internal signage Fulham
Uncommon
Membership badge

Our long-term strategic direction has seen the brand invest in its workplace philosophy. Aroma, curated playlists and subtle lighting to support a focused mind. Biophilia to nurture a healthier space. And ergonomic furniture so people feel supported. We made work better.

Uncommon
Wellbeing brand behaviour
Uncommon
Biophilia
Uncommon
Membership welcome pack
Uncommon
Uncommon Fulham
Uncommon
Environment brand behaviour
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Uncommon Borough
Uncommon
Uncommon Fulham
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Welbeing retail
Uncommon
Service brand behaviour

Project partners

Brand Partner: Studio Makgill
Writing Partner: Fullstopnewparagraph
Photography: Guy Archard / Steve Lancefield / Handover
Film: Uncommon

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