Oliver Spencer —
Transforming a fashion designer into a global brand
Strategic brand management that turned Oliver Spencer the individual into a distinctive fashion label, while retaining his unique character. We repositioned the brand, giving Oliver a strong platform for growth.
The tone of voice, identity, website and retail interiors encapsulated the brand’s strategy. The repositioning led to the opening of multiple retail stores in the UK, Canada, and permanent concessions in Liberty and Selfridges.
Brand Partner: Joseph Burrin + James Groves
Writing Partner: Regard
Brand Photography: Lee Mawdsley
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