Les Roches —
Unexpected moments in hospitality
We gave international hospitality school Les Roches a forward-looking brand positioning to target future visionary leaders. A strategy that broke with tradition to reflect the new codes transforming the industry.
It’s a strategy designed to come fully to life through behaviour, with the brand’s new confident and stimulating visual vernacular creating deeper connections and stronger impressions with their audiences.
Project partners
Brand agency: OPX
Photography: Dan Annett
Film: Steven Fisher
Illustration: Kasiq
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