Let your emotions take control
Kouo is a revolution in audio technology. We developed a brand strategy for the only in-ear headphones that care about how you feel. And we seized the opportunity to place consumer wellbeing at its heart.
The strategy differentiates by rejecting the idea of devices manipulating their owners, instead connecting with the audience’s desire to take control. We showcased the brand’s future aspirations, while its behaviours enabled the design to balance the personally relevant with the technologically advanced qualities of the product.